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Selling and Gaining Customers Workshop

September 1, 2026 6:00 PM - October 13, 2026 8:00 PM (EDT)

Description


Selling & Gaining Customers Workshop Series 

Ready to grow your customer base and increase sales with confidence? Join 3RBA’s Selling & Gaining Customers Workshop Series, a 7-week hands-on program designed to help entrepreneurs and small business owners better understand their customers, strengthen their sales approach, and build long-term business growth.

This interactive series will guide participants through key topics including: Identifying your ideal customer Creating buyer personas Mapping the customer journey Building a compelling value proposition Sales and relationship-building strategies Selling online and leveraging digital platforms Customer retention and loyalty techniques Participants will engage in practical exercises such as persona creation, sales pitches, journey mapping, and digital sales audits to apply concepts directly to their own businesses. 

Whether you’re launching a new business or looking to strengthen your existing customer strategy, this workshop series will provide actionable tools, peer support, and real-world guidance to help you grow sustainably.

September 1 -    Sales Mindset and Process
September 8   -  Ideal Customer and Customer Mapping [VIRTUAL]
September 15  - Value Proposition and Pitch
September 22  - Prospecting and Finding Customers [VIRTUAL]
September 29  - Consultive Selling and SPIN
October 6  -        Objective Handling and Negotiations [VIRTUAL]
October 13 -       Retaining Customers and Loyalty

*Note that workshops alternate between in person and virtual. In person held at Duquesne SBDC. Virtual link will be sent to you after registration. 


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Contact Information

Three Rivers Business Alliance
Name: Jordan Botta
Email: jordan@3rba.com
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